1

Do the research behind what you’re buying. The first & most simple thing to look for is what it’s made out of. This can be found on the care label & already tells you a lot about the impact this garment has had & will have. We like to opt for natural or recycled fibres for a lessened impact.

2

Consider its wearability and longevity. How many times can you wear this? Can you style for many seasons? Is it of high quality, giving you more opportunities for wearing & mending?

3

Do you already have something similar? We are all guilty of having a favourite style & therefore buying multiple items which are basically the same!

4

Do you align with the brand’s values? Are you proud to represent the brand you’re about to wear around? Do you align with their business philosophy & it’s one you’d like to support?