It's estimated that 3,166 garments are made every second, and we only wear 1,100 of them.
This accounts for an estimated
93 trillion litres of water
2.1 billion tonnes of CO2
92 million tonnes of waste
10% of global industrial energy usage
Per annum
How can brands help?
Consider made to order or pre order models
Help customers with mending & repair
Design with quality & longevity as a priority
Prioritise regenerative, bio degradable textiles
Be more conscious about how frequently new skus are being dropped, inline with your brand’s current demand
How can consumers help?
Always look for quality items which will last
Buy less, wear more
Mend and repair your pieces
Purchase styles unique to you, that you can wear in many contexts
Support businesses you believe in
We created it
We can change it