Whilst being a great way to incorporate pre consumer waste into collections, especially for swimwear and fitness brands - we can’t look to recycled polyester as our sole solution to the reliance fashion has on synthetic, virgin materials.
“Rough estimates, suggest the industry puts out anywhere between 80-150 billion items of apparel and footwear every year.” - Reimagining Growth Landscape Textile Exchange
Polyester ( which is a synthetic fibre made from petro chemicals, essentially plastic ) accounts for an estimated 60% of fibre production globally - (ITMF) 2023
Recycled polyester is on the rise, which is great from a repurposing perspective and a good alternative to virgin synthetic material production - but it can’t be a solution to fashion’s plastic reliance.
Why?
The process of transforming materials like plastic bottles into recycled polyester, still requires significant energy, chemicals, and resources.
While recycled polyester generally has a lower environmental footprint than virgin polyester, it’s important to recognise that this recycling process is not without its impacts.
Recycled polyester fabrics - like all synthetic textiles, shed microplastics every time they are washed and worn.
To truly reduce the environmental impact of our supply chains, we need to prioritise a shift towards responsibly sourced natural, biodegradable fibres.
Is this a challenge?
Yes! There are few fabrics that match polyester’s durability and versatility, especially for swimwear and activewear - making finding sustainable alternatives a complex task.
However, this challenge also presents an opportunity for innovation and for brands to build a more competitive DNA - rooted in sustainability.
The investment and R&D required to trial new, less impactful materials can make business leaders hesitant.
But prioritising sustainable materials and practices is an investment that pays off, both economically and environmentally - over the long term.
Embracing this shift not only supports a healthier planet but can also drive brand resilience and growth.
