A long word, an important meaning.
Localisation is defined as: the practise of producing, sourcing and consuming good within a geographically close or regional area rather than relying on global, long distance supply chains.
Something which has been foundational to our life on Earth, yet we have become so disconnected from.
Why is it important?
Localisation fosters a more circular & regenerative system which aligns consumption patterns with natural limits & social needs of specific places, rather than the pressure of global mass production and consumption.
It can also be viewed as a more spiritual way of consuming, in which you connect with entities being grown in tandem with the seasons, people and land - bringing us closer to the source.
How can we practise localisation?
We don't all have the ability to grow and harvest our own fruit, vegetables and so on - alongside the ability to make clothing from scratch and live off our own water sources etc.
But there are ways we can close this disconnect through what we consume and how we live, no matter the location.
What can localisation in action look like?
- Valuing locally made
- Understanding where your items came from and how
- Support local farmers directly
- Consider the seasons
- Seek transparency behind the things you buy
Some accounts we love to follow, which educate about this topic and inspire the localisation movement are:
Changing our approach to consumerism and learning from those which practise this type of life style - can help us shift narratives around what it looks like to 'give & take' and hopefully, re write our relationships with all that's around us both individually and within business models globally.
