Dead stock is materials left over from a brand’s previous production run, a direct result of over production.
The fashion industry thrives on producing more items than there is demand - the outcome? Fabrics which haven’t been used and otherwise will go to waste.
The Good Thing Is
That smaller brands can design with dead stock & boycott creating materials from scratch, both mitigating emissions & reducing cost of goods whilst helping to reuse surplus fabric.
But It Isn’t a Solution For The Industry’s Reliance On Exponential Growth
Whilst it’s impossible to calculate perfectly, there needs to be a push towards more accurate forecasting for brands and a plan for surplus fabric beyond hoping someone else uses it...
Over production, needs to be addressed.
In Summary; It’s Both Great & A Problem
We believe that utilising dead stock as a brand is a great way to reduce impacts & cut costs - but the amount of unused materials created must rapidly reduce if we are going to see a shift towards a more responsible industry.
