If you had to guess what created the beautiful, bold, pink hue our Hand Crocheted headband - where would you assume it came from?
Another synthetic tincture made in a lab?
Or - would you assume it had been made from a vine like plant called Chapi, foraged for seasonally in the Cusco mountains of Peru, by a team of 5 Peruvian woman who have helped keep the art of botanical dyeing inline with the seasons - alive?
The answer?
Number two. Harder, longer, more variables at play, significantly more expensive... Yet, slower, more intentional, seasonal, distinct, un replicable, traditional and innovative all in one.
Often the conversation around sustainability within fashion brands ends as soon as the proposed implementations affect the bottom line. It's seen as a 'nice to have' and not a priority - consequently, it won't be pursued.
But, what if we could turn the use of traditional art forms, seasonal availability and slow production models into an opportunity, rather than a perceived financial 'loss.'
This requires holistic, full systems thinking.
Sustainability professionals can't be sitting in their seat and department alone - marketing, production, e-commerce & operation leads need to jump in on the conversation too.
Going against the tide & creating something which can help reduce impact, not only fulfils the need to work within planetary bounds - but can become a distinctive part of your brand's DNA when implemented holistically and across departments.
Let's turn the 'challenge' of more sustainable supply chains, into opportunities & apathy, into hope.
